CROSS-BORDER FOOD & BEVERAGE GROWTH

Global brands.
Local growth.

SunFoods helps distinctive food and beverage brands cross borders with the commercial discipline, regulatory coordination, channel strategy and execution needed to win in new markets.

Bring your brand to market Explore our portfolio
USA ↔ IndiaOperating bridge
Retail + E-commerceMulti-channel growth
Food + BeverageFocused category expertise
USA ↔ INDIA
MARKET ENTRY
BRAND GROWTH
MARKET ENTRYIMPORT & COMPLIANCEDISTRIBUTIONE-COMMERCEBRAND BUILDINGRETAIL GROWTH
WHO WE ARE

Built for brands that are ready to cross borders—not just ship boxes.

SunFoods is building a focused platform for imported FMCG, specialty food and beverage brands. Our model combines local market knowledge with hands-on commercial execution across the United States and India.

We work across the market-entry journey: identifying the right channel, coordinating import and regulatory requirements, setting commercial strategy, developing distributors and retail accounts, building e-commerce presence, managing demand planning and helping principals understand what is actually happening in-market.

UNITED STATES

Sun Foods USA LLC

North American e-commerce, brand launch, marketplace operations, logistics coordination and market development.

INDIA

Sun Foods India

India market-entry, import coordination, FSSAI readiness, commercial planning, modern trade, e-commerce, foodservice and distribution development.

ECOSYSTEM

Venus Food relationship

Connected to an established India-focused food distribution ecosystem with broad distributor reach and experience representing international brands.

SELECTED PORTFOLIO & MARKET INITIATIVES

Brands with a story—and a reason to exist in-market.

Our portfolio spans sweeteners, confectionery, traditional foods and beverages. Status varies by territory and channel; the focus is always disciplined market development.

S'N L
INDIA

Sweet'N Low

Established tabletop sweetener with India market development focused on modern trade, e-commerce, foodservice and institutional channels.

Sweeteners · Imported FMCG
RF
INDIA

Royal Family

Authorized India distribution for Royal Family products including Mochi and Jelly, with a multi-channel growth mandate.

Mochi · Jelly · Confectionery
G
NORTH AMERICA

Gurmae

Instantly dissolvable jaggery cubes positioned for tea and coffee—bringing a traditional Indian sweetening format into a modern, convenient pack.

Organic Jaggery · Tea · Coffee
S
USA

Sakkare

Premium Indian sweets introduced to U.S. consumers through e-commerce, including Amazon marketplace execution and product-level performance management.

Indian Gourmet · E-commerce
WR
MARKET DEVELOPMENT

WildRock

International energy beverage opportunity within the broader portfolio and distribution ecosystem.

Energy Drinks · Beverages
M
MARKET DEVELOPMENT

Maradona Energy

Sports-led beverage proposition considered for cross-border brand development and channel expansion.

Energy Drinks · Sports Lifestyle

WHAT WE DO

From first conversation to repeat purchase.

01

Market Entry Strategy

Category sizing, pricing architecture, launch sequencing, channel prioritization and commercial planning tailored to the destination market.

02

Import & Regulatory Coordination

Support across import readiness, food compliance, documentation, labeling, FSSAI coordination in India and FSVP-related workflows for U.S. imports.

03

Distribution Development

Distributor, sub-distributor and account development across priority cities and regions, with a focus on sustainable sell-through.

04

Retail & Foodservice

Commercial engagement for modern trade, gourmet retail, HORECA, specialty channels and institutional opportunities.

05

E-commerce & Marketplaces

Amazon and marketplace launch support, listings, content, advertising coordination, fulfillment planning and ongoing SKU performance management.

06

Demand & Growth Analytics

SKU normalization, regional performance, demand forecasting, order-ahead planning, revenue realization and management reporting built for action.

WHERE WE PLAY

Local execution in the markets that matter.

Our operating focus is the commercial corridor between India and North America, with selective expansion opportunities across the UAE and GCC.

IndiaDelhi NCR · Mumbai/Pune · Bengaluru · Hyderabad · Chennai · Kolkata · Ahmedabad
North AmericaUnited States · Canada · Mexico, with emphasis on e-commerce and specialty retail expansion
UAE & GCCSelective cross-border opportunities for differentiated food and beverage brands

CHANNELS WE BUILD FOR

Modern TradeAmazonE-commerceQuick CommerceGourmet RetailHORECAEthnic GroceryFoodserviceInstitutional
Current commercial context

Select products have existing setup or activity with major Indian retail accounts including Reliance, while additional quick-commerce and marketplace channels remain active growth targets.

OUR DIFFERENCE

We sit between the principal and the shelf.

✦

Commercial, not ceremonial. We focus on listings, orders, replenishment and sell-through—not just introductions.

✦

Cross-border by design. We understand the operational gap between a good product at origin and a viable product in-market.

✦

Data-backed execution. We use SKU, customer, region and trend analytics to improve forecasting and buying decisions.

✦

Founder-led energy. We move quickly, stay close to principals and retailers, and work to turn ambiguity into action.

LET'S BUILD THE MARKET

Have a food or beverage brand that deserves a new market?

Talk to SunFoods about India market entry, North America e-commerce, distribution partnerships or cross-border brand development.

contact@sunfoods-in.com Start a partnership →